Pedaling Forward: Our Journey with Road Runner Bags and the Power of Small Business

Pedaling Forward: Our Journey with Road Runner Bags and the Power of Small Business

When we first started I Like Your Bike , we knew we wanted to offer something fun, unique, and valuable to the cycling community. We reached out to brands we loved—both locally in Australia and overseas—hoping to bring their products to Aussie riders while helping them grow their business footprint.

Sounds simple and logical, right? Well, not quite. Many brands didn't respond, and our early efforts proved more challenging than we expected. But one of the few brands that did get back to us was Road Runner Bags—and they’ve been a core part of our lineup ever since.

So, what makes their bags so special? Why did we want them in our range? At first, we were drawn to their high-quality, versatile designs and vibrant colorways, perfect for all kinds of cyclists. But as we got to know them, we fell in love with their ethos and mission: "To inspire, inform, and lead the future with gear made to last—by cyclists, for cyclists."

Founded in 2010, Road Runner Bags is known for its superior craftsmanship. Every bag is handmade in LA, starting with the team identifying real-world cycling needs during their rides. Their skilled artisans (we’ve had the privilege of meeting a few!) meticulously cut and sew each bag, ensuring complete quality control. Committed to sustainability, they even deliver orders to the post office by cargo bike and repurpose fabric scraps into unique, one-off creations—so nothing goes to waste.

From compact tool rolls and burrito handlebar bags to bikepacking frame bags and touring Jammer Bags, each Road Runner product embodies their passion for cycling and dedication to crafting the most reliable gear for riders.

Running a small business isn’t easy, and we are forever grateful to Brad and Ester at Road Runner Bags for taking a chance on us in the early days. Their support has reinforced our commitment to backing small businesses wherever we can. There’s nothing more rewarding than seeing like-minded entrepreneurs thrive and cyclists embracing the joy and freedom of riding. Like the Road Runner team, you might even find inspiration and a fresh perspective on life the next time you hop on your bike.

Back to blog